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Why we dig the raw food movement

People keep trying to convince me that when Ol’ Dirty Bastard wrote the opening lines (and hook) for his 1995 track Shimmy Shimmy Ya, he was talking about something other than how he liked his dairy products. I don’t believe them. And neither should you. Yep, ODB is definitely talking about raw milk* Subi Superfood is a raw food powder, which means that instead of heating them, we freeze dry our ingredients to preserve the nutritional content. Because we don’t use heat, we protect all of the phytonutrients in our fruits, veggies, or superfoods so they can do you the most good possible. You see, heat changes the chemistry of food, that’s why humans started cooking in the first place....

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Can you drink alcohol and still be healthy?

It’s a bright Spring evening and we’re sitting in the outdoor terrace of my favourite bar. There’s a brief lull in our catch-up, and out of nowhere she asked me: Can you drink alcohol and still be healthy? One of the unexpected consequences of running a health-focused food company, like Subi, is that people start to treat you like some sort of minor nutritional deity. Once my friends and family learned about Subi, it wasn’t long before I started to feel the pressure of being both a “good example” and their on-call nutritionist. And I have to be honest; I’m neither. In fact, the opposite is closer to the truth. I started Subi because I knew about all the amazing...

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Why go organic?

Does Organic Really Make A Difference (Other Than The Price Difference)? You’ve probably noticed that every single ingredient in Subi Superfood is organic. And if you’re like most people, seeing the word “Organic” means one big thing: it costs more. Unfortunately, that’s true - it costs more for us too. Only ausing organically grown ingredients means our production costs are high, much higher than they would be if we sourced our ingredients from conventional agriculture. So now you’re probably thinking it’s a weird move for a business to deliberately make their costs higher. Well, we have good reasons. Keep reading and I’ll explain why we exclusively make Subi using organic fruits, veggies and superfoods, even though they cost us more ...

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All about superfoods

What Are Superfoods And Why Should I Care? It’s 2017 and you’re on the internet, so you’ve probably got an idea about what the term “Superfood” means. And you’re probably right, because “Superfood” is kinda like a glance from a handsome stranger: it can mean whatever you want it to mean. “Superfood” is not a protected term like Organic, so it gets thrown around a lot more than it should. When we say “Superfood”, as in Subi Superfood, we’re talking about a fruit or vegetable that’s particularly rich in the nutrients that keep you healthy and feeling great. And we think anything this specially potent deserves a little extra attention, even if you might have to look further afield than...

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The benefits of yoga

Yoga For All! A few years ago my mom retired after 30+ years as a public schoolteacher. Even though I was delighted for her, I was concerned too. Her retirement was like the first clear signal that she was getting old. If you’re anything like me, you know (or you will realize) that one of the hardest parts of growing up is admitting that you have to let your parents take care of themselves. Sure, you can help and make suggestions. But ultimately, no more than when you were 6 years old, you can’t make your parents do what you want. And it can be hard to watch them make bad health decisions. So I was delighted when my mom...

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